Our client, a top-tier Insurance firm is looking for a Customer Segment Marketing Analyst. The job is located in New Jersey.
The Customer Office at the client is comprised of a team that merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers. It’s an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun.
Client’s Customer Office is seeking to add a self-driven and enthusiastic Marketing Analyst to its Segment Marketing team. The Marketing Analyst will help develop cross-channel campaigns to engage key customer segments to drive retention and retail sales. The ideal candidate will be a strong strategic thinker with direct marketing campaign experience across multiple channels.
Responsibilities:
The Customer Office at the client is comprised of a team that merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers. It’s an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun.
Client’s Customer Office is seeking to add a self-driven and enthusiastic Marketing Analyst to its Segment Marketing team. The Marketing Analyst will help develop cross-channel campaigns to engage key customer segments to drive retention and retail sales. The ideal candidate will be a strong strategic thinker with direct marketing campaign experience across multiple channels.
Responsibilities:
- Partner with the Marketing Manager to strategize cutting-edge customer experiences and engagement strategies across channels: email, web, direct mail, etc.
- Manage all program elements through the entire lifecycle (strategy, creative, deployment and analytics)
- Ongoing evaluation of campaigns to identify opportunities for optimization
- Monitor and analyze sales team feedback to develop programs to improve engagement and conversion
- Develop a learning agenda and collaborate with partners to implement and measure A/B tests
- Keep on top of competitors (products, messaging, experiences, campaigns, etc.)
- 2-5 years of experience in direct-to-consumer marketing. Bachelor’s degree required.
- Preferred experience in financial services, investments, retirement, or workplace benefits.
- Experience working on a cross-functional team.
- Organized and detail oriented. With strong project management skills.
- Analytical and solution driven.
- Extremely versatile and nimble. Able and willing to wear many hats.
- Strong written and oral communication skills and comfort and ease in presenting.
- Proficiency in Microsoft Office applications, focus on Power Point and Excel.
